Well.. she might be the mom who still likes sex. A woman of childbearing years who doesn’t want kids. Any woman over 45, the mysterious age when we ladies cease to exist on marketing briefs. Or a woman who eats full-fat salad dressing without thinking twice.
As a creative director & strategist, I am on a mission to change the way we connect with (and sell to) women. And dive head first in social media, design, conversation, meaning and heart-pounding, lip-gloss wearing goodness as part of the process.