Tag Archives: smart

What TV News & Advertising Have In Common

photo by swanksalot on Flickr

Pet Peeve About TV News: When bosses believe the American people are too stupid or too uninterested to focus on substance and therefore pander to sensationalism.

– Christine Amanpour

Agency people and clients suffer a similar disease. Somehow, we often think we are smarter than the consumer is. The dumbed-down experiences lead to more crap, clutter and shut-downs. Oh yes, and boring work.

Not everyone wants a brand to challenge them or frankly, even engage them. But no one wants a brand to insult their intelligence.