Unidentified opportunity: The Common Sense airline.
American announced its charging $8 for blankets. $25 per suitcase. Oh, by the way, there’s no room in the overhead bin and shove your handbag into your suitcase. What’s next? Swipe-before-you-wipe in flight restrooms?
In the age of Expedia, et al, we all expect airfare to fluctuate wildly.
Opportunity: For one of the airlines to quietly raise their fares a bit and stop all the nickel and diming. They could probably make as much (or more money) and win massive amounts of goodwill.
While you’re at it, add a “family” section for people with kids. I guarantee you will become preferred by many passengers WITHOUT kids immediately.
Virgin? JetBlue? Hey, why not Sun Country?