Why Jane Doe?

85% of buying decisions are made by women.

3% of agency creative directors are women.

Maybe this is part of the reason marketing insists an orgasm is just a laundry detergent or 100-calorie pack away.

There’s got to be a better way—actually, lots of them. We exist to applaud, explore, suggest and demystify the unidentified female markets and marketing beyond mommy bloggers, Stepford wives and sitcom housefraus.


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