85% of buying decisions are made by women.
3% of agency creative directors are women.
Maybe this is part of the reason marketing insists an orgasm is just a laundry detergent or 100-calorie pack away.
There’s got to be a better way—actually, lots of them. We exist to applaud, explore, suggest and demystify the unidentified female markets and marketing beyond mommy bloggers, Stepford wives and sitcom housefraus.